by Lawren Ussery, Manzanita Designs
Somebody has to say it. It may as well be me.
What’s with the abominable music people choose for their website soundtracks? This stuff runs the gamut from Kenny G. to 80’s rock covers and super sappy country songs. I just can’t take it anymore.
The sad part is that this fatal flaw on the face of an invaluable business tool – your website – is completely avoidable. Here are a few pointers to help keep you on the straight and narrow while choosing music backgrounds.
Choose a song that complements the overall ambience of your site.
Consider the feelings and the general experience you’re trying to evoke in site visitors. You can, along with your images, stir up and create moods with music. Do you want visitors to feel introspective and quiet as they view your galleries? Is your style ethereal and otherworldly? Or are your pictures straight ahead rock and roll and you want your gallery viewers to be inspired and excited as they see your images?
Choose tracks accordingly, and make sure they are bold enough to be noticed, yet subtle enough to fit into your overall site concept. One person who I think has executed this perfectly is Canadian experiential photographer Jesh de Rox. Truly, it is an experience to peruse through his pages. His combination of raw, contemplative images, along with the evocative music background he chose transports site visitors into a place of quiet and introspection.
Don’t choose something that has been overdone.
Just because you still love “Hey There Delilah” by the Plain White T’s does not mean that your site visitors still do. You can have the freshest, most innovative style around, but choosing a song that has been cycled through a Top 100 radio station one to many times does nothing but add a feeling of staleness and kitsch to a site. Go ahead – branch out! Try something new.
A good place to start shopping for fresh tracks is bleep.com.
The beauty of this site is that you can sample brand new, well-crafted music in its entirety for free (yes, I said free). A vast majority of the featured artists are independent and far removed from the mainstream.
Or maybe you have a great music library of your own, but still can’t find anything that quite fits what you’re looking for. Pick out one of your favorite albums, and try checking out what other artists are signed to the same label; it’s likely you’ll enjoy several other artists on that label. There are also a lot of good royalty free music sites to help avoid the hassle of getting permission to use songs. Here are a few you should check out:
triplescoopmusic.com
brokenjoeyrecords.com
freeplaymusic.com
musicbakery.com
truetoneproductions
Okay, everyone, now you’re ready. Have fun hunting for that perfect music background. Chances are with a little determination and patience, you may just find what you’re looking for.
~ Lawren